Keywords: Customer orientation
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Journal Articles
Journal Articles
British Food Journal (2009) 111 (8): 839–851.
Published: 08 August 2009
... companies the communication from R&D to marketing needs further improvement to enhance customer orientation, one of the main drivers of innovation success. Originality/value This study is the first to investigate innovation management concepts related to success in the food processing industry...
Journal Articles
British Food Journal (2005) 107 (10): 781–791.
Published: 01 October 2005
... the package bar code and matches this code against ED‐MaPP to identify the package and its ingredients and provide both visual and audible warnings of any unsuitable ingredients. © Emerald Group Publishing Limited 2005 Food products Labelling Databases Product information Customer orientation...

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