... in agritourism or purchasing food from direct marketers or local sources. This study applies the exhaustive chi-square automatic interaction detector (ECHAID), a decision tree-based classification method that extends the traditional automatic interaction detector (AID) technique. ECHAID systematically segments...

... in the Mid-Atlantic region of the USA during two periods in March 2016. Exhaustive chi-square automatic interaction detector (ECHAID) decision tree predictive analysis was used to identify the market segments. Findings A majority of survey participants were willing to bring empty wine bottles to a winery...