...Amer Majdi Badran; Dave Alton; Sean Tanner; Helen McGrath Purpose This study investigates ethically ambivalent consumers (EACs) – consumers who experience conflicting orientations towards ethical consumption due to structural marketplace contradictions, a substantial yet neglected segment. Drawing...

... delivery applications Consumer behaviour Kano model Focus groups Continued use Digital platforms Ethical consumption User retention The rise of digital platforms, especially mobile apps, has significantly reshaped the ways in which people interact with restaurants and food providers (Akram...

... for fostering ethical consumption in food sector. Design/methodology/approach Building upon the theory of planned behavior (TPB) a theoretical model is proposed for depicting possible antecedents and predictors of consumers' buying and consumption processes in food sector. The validity of the model has been...

... with the value structure and the way both aspects influence ethical consumption. The present study analyses this last aspect and provides evidence of the role economic context plays in affecting the relationship between personal values and FT products consumption. In order to improve the understanding...

... Fair Trade Coffee Eco‐labels Hedonic pricing Ethical consumption Sweden Premium pricing Drinks Over the past decades, general public interest in products marked with environmental or social responsibility labels has grown considerably. One of the most widespread labels in this respect...