... claimed to be dependent on the video technology available on social media such as YouTube, Instagram, Facebook, TikTok and Pinterest in the context of cooking. Watching food being prepared on social media was linked to a feeling of pleasure. Originality/value The last few decades have seen...

... YouTube Instagram Facebook Culinary socialisation One important barrier for healthy eating in the young adult population (19–24 years old) is the lack of skills to prepare food (Adams et al., 2015 ; Munt et al., 2017 ; Wilson et al., 2017). Individuals transform...

... and gain greater credibility on the market. Originality/value This study uses four dimensions of the companies’ SM efforts’ built on the basis of a number of variables that are more explicative of the SM engagement. Corporate reputation CSR communication Facebook Green corporate image Social...