... of natural sweeteners over sugar in health-conscious individuals. Design/methodology/approach The Health Belief Model (HBM) formed a theoretical foundation to examine the effects of the perceived severity of sugar-related health risks and perceived benefits of natural sweeteners on the consumption...

... waste. Upcycled foods, made from by-products, offer a solution to reduce it. However, consumer acceptance of these products is influenced by various psychological factors. This study applies the Health Belief Model (HBM) to explore how psychological and contextual variables impact the intention...

... of overweight or obesity, they will have inadequate motivation to apply nutritional knowledge in guiding dietary or exercise decisions. We also supplement the literature by demonstrating the health belief model in highlighting the mediating mechanism of perceived severity in the relationship between parental...

.... Survey questions were also designed to capture behavioral constructs from the health belief model (HBM). The first administration of the survey was completed by 349 participants, 55 years of age and older. Exploratory factor analysis was used to assess construct validity, and Cronbach’s alpha was used...

... into consideration. The purpose of this study was to identify factors predicting acceptance of vegetable dishes by young adults and present a roadmap that can be used for dish development and healthful marketing. Design/methodology/approach This study used the health belief model (HBM) as framework...

...-organism-response (SOR) model, theory of planned behaviour (TPB), and health belief model (HBM)), a questionnaire was designed and answered by 2,113 individuals from the Balkans and Western Europe, of which 2,088 were honey consumers. Principal component analysis (PCA) analysis was used to interpret...

... that expands the Health Belief Model (HBM) into the Innovation Diffusion Theory (IDT) was developed and examined. A total of 241 consumers were selected from the capital of Iran, Tehran, through a multistage random sampling. The data were analyzed using SEM-PLS modeling. Findings The extended HBM model...

... to the health belief model (HBM) that integrates personal stress and environmental cues (visible health problems) with its constructs. Design/methodology/approach – Data were collected through a quantitative face-to-face survey of 384 health food consumers in Taiwan, and structural equation modelling...