...Mas Wahyu Wibowo; Dudi Permana; Ali Hanafiah; Indra Siswanti; Febrina Mahliza; Fauziah Sh Ahmad; Sik Sumaedi Purpose This study investigates the decision-making mechanism underlying consumers' intention to resist suboptimal food purchase (IRSFP) in Indonesia. Drawing on innovation resistance...

...Thomas Kopp; Bernhard Brümmer; Zulkifli Alamsyah; Raja Sharah Fatricia Purpose In Indonesia, rubber is the most valuable export crop produced by small scale agriculture and plays a key role for inclusive economic development. This potential is likely to be not fully exploited. The observed...

...Poppy Arsil; Elton Li; Johan Bruwer; Graham Lyons Purpose – The purpose of this paper is to investigate how consumers from a developing country background such as Indonesia make local fresh food decisions for daily eating. Design/methodology/approach – The use of the means-end chain...