...-structured interviews with managers, 12 with IT designers and 4 generationally segmented focus groups with 6–9 participants each. Findings Three main themes were identified: (1) design requirements, (2) perceived user acceptance and (3) future expectations. Two types of requirements emerged – printed...

...Rachel Povey; Lisa Cowap; Lucy Gratton Purpose The purpose of this paper is to explore primary school children’s beliefs towards eating fruit and vegetables in a deprived area in England. Design/methodology/approach Semi-structured interviews were conducted with 11 children aged 9-11 from...

... development (NPD) managers were purposefully sampled from businesses supplying foods within the chilled convenience food sector. Data were generated using semi-structured interviews incorporating the critical incident technique. Thematic and comparative analyses identified similarities and differences...

... a qualitative study by means of six visits for observation and data compilation to stores, four face-to-face open semi-structured interviews with store owners and a focus group with local producers to acquire a global picture of the main regional sugar market characteristics from the supply side. Moreover...

... plants. Design/methodology/approach – This research was conducted by applying interviews with the individuals in charge of the supply from a group of ten plants in this region that compete both for land for planting and for sugarcane itself. Findings – The findings show that plurality...