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Keywords: Luxury seafood
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Journal Articles
General image, perceptions and consumer segments of luxury seafood in China: A case study for lobster
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Journal:
British Food Journal
British Food Journal (2018) 120 (5): 969–983.
Published: 08 May 2018
...Ou Wang; Simon Somogyi; Richard Ablett Purpose The purpose of this paper is to explore Chinese consumers’ perceptions towards a luxury seafood – lobster, and identify the important perceptions that influence Chinese consumers’ general image of lobster. It also recognises Chinese consumer segments...
