... to understand the key predictors of the WTT of these novel meat alternatives, including factors like awareness, food neophobia (FN) and perceptions of naturalness, healthiness and sustainability. Design/methodology/approach This study pioneers research into consumer WTT bacterial protein and compares...

... can be described by two distinctly different attainment strategies: avoiding undesirable characteristics or by simultaneously approaching desirable characteristics. Notably, individuals who apply clean-eating criteria in their food choices strive for healthy, natural and environmentally friendly food...

...Sarah Hemmerling; Maurizio Canavari; Achim Spiller Purpose The purpose of this paper is to provide insights into European organic consumers’ attitudes towards natural food and in their sensory preference for it. It explores whether there is any evidence for a latent dimension that represents...