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Keywords: Online food shopping
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Journal Articles
Journal Articles
British Food Journal (2023) 125 (10): 3832–3852.
Published: 24 July 2023
...Arzu Seçer; Fikriye Yazar; Mutlu Bulut Purpose This study aims to reveal consumers' internal and external motivations to prefer online food shopping. The paper proposes an integrated model including aspirations, capabilities, subjective norms (divided into online resources and offline resources...
Journal Articles
British Food Journal (2018) 120 (12): 2868–2884.
Published: 12 October 2018
...Ou Wang; Simon Somogyi Purpose The purpose of this paper is to explore the impacts of innovation-adoption characteristics on Chinese consumers’ adoption of online food shopping. It also examines consumers’ online purchase preferences for specific food categories and the consumer segments shopping...

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