...Mo Chen; Yiqin Wang; Shijiu Yin; Wuyang Hu; Fei Han Purpose The organic food sold in China can bear organic labels from different countries/regions. The purpose of this paper is to assess the trust and preferences of consumers for tomatoes carrying these different labels. Design/methodology...

...). This paper draws upon the economics of information literature in recognizing the informational aspects of an organic label. An organic label is a quality cue on which consumers may rely to form expectations about the product’s quality, including safety. Indeed, with incomplete and asymmetric information...