...Mo Chen; Yiqin Wang; Shijiu Yin; Wuyang Hu; Fei Han Purpose The organic food sold in China can bear organic labels from different countries/regions. The purpose of this paper is to assess the trust and preferences of consumers for tomatoes carrying these different labels. Design/methodology...

...). Therefore, the following hypothesis is forwarded: Milk Influencing factor Consumer trust Ordered logistic model Organic label Recurring food safety incidents have greatly increased Chinese consumers’ food safety concerns. The melamine milk powder incident in China’s dairy industry...