... experiences offering tableside presentations. Design/methodology/approach In this study, foreign customers who had dined at restaurants offering tableside presentations were surveyed. Data were collected to analyse their perceptions of risk attitude, brand image, perceived quality and the likelihood...

... different price points (low- and high-priced wine) on purchase intentions, perceived quality, prestige and brand image. Design/methodology/approach Participants were randomly assigned to one of 18 experimental conditions, corresponding to a 3 (type of sales promotion) × 3 (promotion level) × 2 (wine...

... products purchases. Findings The results of this study demonstrate that blockchain traceability of GI-agri products positively affects customer self-expansion, perceived quality and premium willingness to pay; customer self-expansion positively affects perceived quality and customer premium willingness...

...Guilherme Sternadt Alexandre Ramos; Eluiza Alberto de Morais Watanabe Purpose This study aims to analyse the direct effects of packaging cues – both implicit and explicit – on perceived quality of coffee. Additionally, we explore the interaction effects between these packaging cues. The implicit...

... squares structural equation modeling (PLS-SEM). Findings The results show that three marketing tactics – anthropomorphism, traceability information and product sampling – significantly improve various dimensions of perceived quality of ugly food, leading to greater purchase intentions. Furthermore...

... is adopted for testing and validating a conceptual model developed. Findings The study finds that corporate image has a positive impact on customer expectations, and customer expectations have positive impact on perceived quality. It reveals that perceived quality has a positive impact on perceived value...

...Carmina Fandos-Herrera; Pere Mercadé-Melé; María Ángeles Rubio Pastor Purpose This study aims to comprehensively explore the behaviour of potential consumers in terms of their perception of how local agri-food co-creation activities in rural areas influence the perceived quality of agri-food...

...Liming Zhao; Yingqiao Wang; Xu Cheng Purpose To examine the impact of manufacturer reputation, retailer reputation, and product price on consumers’ perceived quality and purchasing behavior regarding organic milk. Design/methodology/approach Employing a 2 × 2 experiment, data were collected...

... structural equation modeling (SEM) and importance-performance analysis. Theory of planned behavior and technology acceptance model form the basis for this research. Findings The findings indicate that constructs such as convenience, perceived quality and perceived healthiness positively influence...

... of functional food quality expected by female consumers. Most existing research on the perceived quality of functional food measures functional food quality based on performance and ignored the differences in expectations between men and women. Actions to prevent and reduce the prevalence of NCDs are needed...

... and brand distinctiveness on brand awareness/associations, perceived quality and brand loyalty; (2) WOM on perceived quality and brand loyalty; (3) brand awareness/associations and brand loyalty on OBE. Findings also verify the mediating effects of the OBE dimensions on the relationships between...

... between source and receiver –in terms of the strength-of-tie – and the wine expertise of the source. Design/methodology/approach A between-subjects experimental design was employed to test the hypotheses. The dependent variable, perceived quality, was analysed using analysis of variance (ANOVA...

...Hiram Ting; Wee Ming Lau; Jun-Hwa Cheah; Yusman Yacob; Mumtaz Ali Memon; Evan Lau Purpose The purpose of this paper is to examine the effect of perceived quality on intention to revisit coffee concept shops among regular and irregular consumers. Specifically, the framework developed by Pine...

...Cristina Calvo-Porral; Jean-Pierre Lévy-Mangin Purpose The purpose of this paper is to address the following issue: “Does the products’ perceived quality influences the consumer behaviour in the specialty retailing setting?” Design/methodology/approach For this purpose, the authors propose...

...Andreas Lemmerer; Klaus Menrad Purpose – The purpose of this paper is to demonstrate the heterogeneous effects of gains and losses on the perception of new products. It seeks to argue that the heterogeneity in these effects (partly) stems from the price-perceived quality relationship which...

...Justin Beneke; Emma Trappler Purpose – This study examined the influence of supermarket brand name on the perceived quality of its private label merchandise. The purpose of this paper is to determine whether the fascia brand of a retail chain has the power to positively or negatively skew...

... brand strategy. Design/methodology/approach – The author studied an aggregate dataset for 739 food brands. Six predictors were controlled for (i.e. marketing investments, price, revenue, perceived quality [organic and functional] and brand ownership), while the impact of the brand equity drivers...

...L. Martínez‐Carrasco; M. Brugarolas; A. Martínez‐Poveda; J.J. Ruiz; S. García‐Martínez Purpose This paper aims to further progress in research on perceived quality of fresh fruit and vegetables. It seeks to develop and discuss two models for perceived quality of tomato, including the price...

... a discrete function because it was not safe to make an assumption about the relationship between factor levels and data. Panoraia Papanagiotou can be contacted at: ppapanag@agro.auth.gr © Emerald Group Publishing Limited 2012 Perceived quality Pork meat Conjoint analysis Quality Meat...