...-Organism-Response (S-O-R) Model with perceived value theory, we analyzed 337 valid questionnaires from Chinese consumers using structural equation modeling. Findings Results revealed that (1) display visibility boosted purchase intention via perceived quality, value and entertainment; (2) cue...

...Tinggui Chen; Yiyun Fan Purpose On June 29, 2025, Chinese customs authorities announced the conditional resumption of Japanese aquatic product imports. By examining the impact of perceived value and perceived risk on consumer purchasing intent for Japanese imported aquatic products as well...

... influence consumers' perceived value and negative word-of-mouth (WOM) intentions through the mediating effects of pleasure and perceived risk. Design/methodology/approach This study draws on decision-making theory, the cost–benefit paradigm and affect heuristic theory. Data were collected through...

...Sunitiya Thuannadee; Panchalee Praneetpholkrang Purpose This study investigates how distinct dimensions of service quality influence consumer decision-making in the rapidly growing online food delivery (OFD) market, clarifying the pathways through which service attributes affect perceived value...

...Yisak Jang; Kyeong Sam Min Purpose This research examines consumers’ perceived value of the top ten quick-service restaurant (QSR) brands in the United States with the dual aim of identifying significant differences in perceived value among these brands and investigating the effects of perceived...

...Putu Yudy Wijaya; Jati Kasuma Ali; Ni Nyoman Reni Suasih Purpose This study investigates the determinants of repurchase intention in healthy and self-service restaurants, focusing on the influence of health consciousness, experiential marketing and perceived value. Given the rising trend of health...

... variables such as country image and perceived value, counteracting consumer ethnocentrism, notably when image crises affect a country-product. The empirical study focuses on the Spanish agri-food sector, using data from 335 German consumers. Partial least squares structural equation modeling (PLS-SEM...

... in a novel way. Design/methodology/approach This study builds upon the stimulus-organism-response (S-O-R) framework. It incorporates insights from flow theory and perceived value theory to examine how emotional immersion and cognitive evaluation influence consumer purchase intentions in the context...

..., including interaction, customization, entertainment and trend, positively influence brand awareness and perceived value. Brand awareness and perceived value significantly affect quality of life, mediating their relationships with behavioral intention. Originality/value Additionally, quantitative...

... Tiep Le is the corresponding author and can be contacted at: tieplt@ueh.edu.vn 08 11 2024 21 02 2025 19 03 2025 19 03 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Brand experience Perceived value Customer...

... is adopted for testing and validating a conceptual model developed. Findings The study finds that corporate image has a positive impact on customer expectations, and customer expectations have positive impact on perceived quality. It reveals that perceived quality has a positive impact on perceived value...

...Yen-Cheng Chen; Pei-Ling Tsui; Bo-Kai Lan; Ching-Sung Lee; Ming-Chen Chiang; Mei-Yi Tsai; Yi-Hua Lin Purpose This study examines the temporal dynamics of consumer attitudes, perceived value and purchase intentions toward green agricultural foods, addressing critical gaps in the literature...

.../methodology/approach This study analyzed the influence of perceived value and perceived risk on consumers’ purchase behavior for three types of suboptimal food. They include food nearing expiration date, food with defective packaging and food with ugly appearance. Specifically, expenditure saving and food...

... (Kushwah et al., 2019a) have been explored to understand their impact on organic food consumption. Perceived value has also been studied in the context of organic food, and existing literature often focuses on dimensions such as price, benefits, enjoyment, and accessibility as motivators...

...Reihaneh Alsadat Tabaeeian; Farzaneh Alsadat Hossieni; Maedeh Fatehi; Alireza Forghani Tehrani Purpose The purpose of the study is to investigate the effect of augmented reality (AR) characteristics in packaging on perceived value and consumer behavioral intentions such as purchase intention...

...Fernanda Rizzon; Deonir De Toni; Ana Paula Graciola; Gabriel Sperandio Milan Purpose This paper aims to investigate the effect of product price image (PPI) on perceived value (PV) and repurchase intention (RI) of Brazilian customers' craft beer. Moreover, this research also verifies the moderating...

..., and moreover, the study also investigates whether and how the stages of attitudinal loyalty in this study, which are perceived authenticity, positive emotion, and perceived value, are illustrated in this mechanism and are affected by tourist perceptions of hygiene? Design/methodology/approach By engaging...

... buying through their perceived value (PV) and risk. This study examines the influence of PV and perceived risk (PR) on positive electronic word-of-mouth (eWoM) communication and repurchase intention in online group buying. Design/methodology/approach The authors verify the research model using SPSS...

... of restaurant–supplier co-creation. The research combines image theory and perceived value theory in one empirical model to explore the effects of co-creation. The project provides a paradigm for designing technical artifacts using composite-based structural equation modeling. Congdong Li can be contacted...

... Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Organic food Consumption behaviour Transaction costs Perceived value Intensity of consumption The Brazilian food system has been subject to growing concerns regarding environmental degradation...