...-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at Link to the terms of the CC BY 4.0 licence. Alternative proteins Sustainability transition Marketing Labelling Brand Plant-based meat HORIZON EUROPE...

...Su Zhang; Chi-Cheng Luan Purpose In the plant-based meat consumption literature, it remains unclear why consumers are willing to continue purchasing and actively engage in word-of-mouth communication after their initial purchase. Therefore, based on product evaluation theory, protection motivation...

...Raffaele Pasquariello; Marcella Bianchi; Miriam Capasso; Daniela Caso Purpose New generation of plant-based meat alternatives (PBMAs) offers a sustainable alternative for mitigating the environmental strain associated with conventional meat production by offering a substitute that mimics...

... a pull-push-mooring (PPM) model to investigate consumers’ preferences and switching intentions for plant-based meat (PBM), cultured meat (CM), and edible insects (EI). Design/methodology/approach We tested hypotheses using structural equation modelling (SEM) and multivariate analysis with online...

...Mei-Fang Chen Purpose This study applied social representations theory and employed a mixed-methods approach to elucidate Taiwanese consumers’ views regarding plant-based meat (PBM) and potential determinants of their willingness to try PBM. The moderating effect of food neophobia was also...

...Toritseju Begho; Kehinde Odeniyi; Olusegun Fadare Purpose Future foods such as plant-based meat alternatives (PBMA) are a means to achieving a more sustainable food system. However, there is a gap in what is known about PBMA from the consumer side, considering it is a relatively new food...

...Valentina Carfora; Maria Morandi; Patrizia Catellani Purpose The present research aimed to understand how to predict and promote plant-based meat (PBM) consumption. Design/methodology/approach In Study 1 (N = 550), the authors investigated the psychosocial antecedents...