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Keywords: Real choice experiment
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Journal Articles
Chinese consumer trust and preferences for organic labels from different regions: Evidence from real choice experiment
Available to Purchase
Journal:
British Food Journal
British Food Journal (2019) 121 (7): 1521–1535.
Published: 03 June 2019
.../approach The data came from real choice experiments conducted in Shandong Province, China. A mixed logit model was used to analyze consumer willingness to pay (WTP). Findings Results indicated that, among the four organic labels considered in this study, the highest WTP was expressed for organic label...
