... 06 2016 23 12 2016 23 12 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Organic food Logistic regression Sales promotion Consumer response Qualitative interview Consumers are increasing the attention paid...

.... Sales promotion, although a popular marketing tool, has never enjoyed the academic scrutiny afforded to the more glamorous field of advertising. Research that has been done has tended to concentrate on price‐based promotions. These have been the most popular among food retailers, as in many other...

...Michael D. Geurts; Heikki Rinne Intense competition for consumers′ attention and for their expenditures has forced manufacturers to seek different ways to motivate all channel members to push their products. © MCB UP Limited 1989 Consumer marketing Food Retailing Sales promotion...