Keywords: Social embedding
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Perception bias, social embedding and consumer willingness to pay for chilled pork packaging: empirical analysis based on multiple experiments

Jiehong Zhou, Fei Han, Xiaoyu Han, Zhen Yan
Journal: British Food Journal
British Food Journal (2024) 126 (2): 645–661.
https://doi.org/10.1108/BFJ-02-2023-0096
Published: 13 November 2023
... be contacted at: yanzhen@zju.edu.cn 06 02 2023 24 05 2023 30 08 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Chilled pork packaging Willingness to pay Perception bias Social embedding CVM Auction experiment...
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