.... 25 09 2024 31 01 2025 27 06 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Organic food Developing country Trust Greenwashing Purchase behaviour TPB The pervasive demand and supply dynamics in conventional food...

... version of the TPB by including health consciousness and trustworthiness to establish the relationship between ice cream purchase intention and health consciousness. Waseem Khan can be contacted at: waseemdbf42@gmail.com 06 08 2022 25 11 2022 28 02 2023 10 03 2023 ©...

... literature has tested the causal relationships of the TPB in the context of LPF. For example, the SN has been identified as a predictor of purchase intentions in the context of fresh and organic food consumption (Dean et al., 2012 ; Basha and Lal, 2018). In accordance with the arguments set out...

...Nidya Astrini; I Gede Mahatma Yuda Bakti; Tri Rakhmawati; Sik Sumaedi; Medi Yarmen Purpose This research seeks to develop a model to predict repurchase intention based on the modified theory of planned behavior (TPB). Design/methodology/approach This research is quantitative study involving...

... (theory of planned behavior and theory of interpersonal behavior) to obtain a more comprehensive explanation of their purchasing behavior. H6. Habit negatively moderates the impacts of Halal food purchasing intention on Halal food actual purchasing. Despite the wide usage of TPB...

... products is the local food they consume. The purpose of this paper is to investigate key factors that contribute to international students’ intention to consume Malay food. Drawing on the theory of planned behavior (TPB), the present study examines the impact of attitude, subject norm and perceived...

... and intention towards consuming Dayak food is moderated by food neophobia. SEM Consumption intention TPB Dayak Ethnic food Food neophobia Hiram Ting can be contacted at: hiramparousia@gmail.com H3. Perceived behavioural control towards consuming Dayak food has positive...