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1-4 of 4
Keywords: Theory of consumption values
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Journal Articles
Green perceived values and willingness to pay: a mixed-methods study in the organic food market
Available to Purchase
Journal:
British Food Journal
British Food Journal 1–25.
Published: 20 January 2026
...Oliver Torres-Reynoso; Jesus Garcia-Madariaga; Carmen Rodríguez-Santos Purpose This study aims to demonstrate the relationship between green perceived values (GPVs) and willingness to pay (WTP) higher prices for organic food in Spain based on the theory of consumption values (TCV), focusing on why...
Journal Articles
Understanding consumers' purchase intentions for functional foods from the perspective of the theory of consumption values: a multi-analytical approach
Available to Purchase
Journal:
British Food Journal
British Food Journal (2026) 128 (4): 1602–1621.
Published: 28 November 2025
...Kian Yeik Koay; Yu Min Ngang Purpose As consumers become more health-conscious, the demand for functional foods continues to rise. Hence, this study aims to understand the factors influencing consumers' purchase intentions for functional foods through the lens of the theory of consumption values...
Journal Articles
The rise of the food truck phenomenon: an integrated model of consumers' intentions to visit food trucks
Available to Purchase
Journal:
British Food Journal
British Food Journal (2023) 125 (9): 3288–3303.
Published: 18 April 2023
... of this study is to understand consumers' intentions to visit food trucks through the theoretical lenses of the theory of planned behaviour (TPB) and the theory of consumption values (TCV). Design/methodology/approach A purposive sampling method was utilised to gather data from 203 food truck customers...
Journal Articles
Consumption values, anxiety and organic food purchasing behaviour considering the moderating role of sustainable consumption attitude
Available to Purchase
Journal:
British Food Journal
British Food Journal (2022) 124 (11): 3540–3562.
Published: 07 December 2021
... of the theory of consumption values. Design/methodology/approach Data were collected using a structured questionnaire survey in first-tier cities in China. A total of 344 consumers of organic foods participated in the study. Structural equation modelling and hierarchical regression analysis were employed...
