Skip to Main Content
Keywords: Theory of consumption values
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal Articles
Journal Articles
British Food Journal (2023) 125 (9): 3288–3303.
Published: 18 April 2023
... of this study is to understand consumers' intentions to visit food trucks through the theoretical lenses of the theory of planned behaviour (TPB) and the theory of consumption values (TCV). Design/methodology/approach A purposive sampling method was utilised to gather data from 203 food truck customers...
Journal Articles

or Create an Account

Close Modal
Close Modal