...Lapo Mola; Paolo Roffia Purpose We investigated the factors influencing the intention to adopt an e-commerce strategy for sales channels in the direction of digital transformation. Our research questions then focus on the strategic relevance of ICT, the intention to adopt e-commerce as one...

... rights only Theory of planned behaviour Perceived service quality Electronic word-of-mouth Online ratings E-commerce The theory of planned behaviour (TPB) is mainly extended from the theory of reasoned action (TRA) proposed by Fishbein and Ajzen (1975) . The TRA assumes that people’s...

... Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Social commerce Food and beverage Social self-identity e-commerce The new advancements in information and communication technologies (ICTs), such as Web 3.0 and 4.0 technologies, have created great...

...Razaz Waheeb Attar; Asra Amidi; Nick Hajli Purpose E-commerce and social media technologies can significantly benefit the food and beverage industry by reducing costs, streamlining supply activities, and, most importantly, engaging users in active interaction and enhancing social presence...

...Sheeba Hamid; Mohd Azhar; Sujood Purpose This paper aims to examine consumers’ behavioral intention (BI) to order food and beverage items using e-commerce during COVID-19 by incorporating trust (TRU) with the theory of planned behavior (TPB). Design/methodology/approach Data were collected via...

...) or political instability (FAO, 2008) Food security Global food supply chain E-commerce Post-COVID-19 Food insecurity Food and beverage industry Agri-food Industry 4.0 According to Mardones et al. (2020) “Food security is central to the United Nations 2030 Agenda...

...Ying Song; Wenyu Wu; Dario Miocevic Purpose The literature shows that e-commerce adoption brings many benefits to farmers and agricultural businesses. However, the literature offers very limited guidance on the most effective ways for them to utilize e-commerce platforms. In this study, we unfold...

... practice in the growing grocery e-commerce sector. Design/methodology/approach The authors investigate the frequency of nine-ending prices at Amazon Fresh for more than 10,000 products from May 2019 until March 2020 for the customer location Berlin, Germany. Applying a within–between logit model...

... and the availability of the internet combined with the busy life schedule has prompted businesses to address another need among consumers, the need to deliver foods at consumers' doorsteps. Understanding the consumer landscape better would help realize the full potential of the e-commerce platform as it can influence...

...Ou Wang; Simon Somogyi; Sylvain Charlebois Purpose This study associated consumers' food choice motives and socio-demographic characteristics with their attitudes and consumptions towards food shopping with four e-commerce modes: business-to-consumer (B2C), online-to-offline delivery (O2O Delivery...

... Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only E-commerce Big Data Data collection Food price Digitalization Web scraping is a relatively new method for collecting online data. The term describes the automated process of accessing websites and downloading...

...Monica Faraoni; Riccardo Rialti; Lamberto Zollo; Anna Claudia Pellicelli Purpose The purpose of this paper is to investigate the micro-linkages fostering consumers’ e-loyalty in grocery retailers B2C e-commerce context. Specifically, the authors focused on the neglected role of security, privacy...

... for income, as these groups are likely to have lower than average income. Online shopping E-commerce Poland Consumer behaviour Organic food Distribution channels There is an abundance of literature on organic food consumers (e.g. Aschemann-Witzel and Zielke, 2017 ; Petrescu et al...

... the internet. H6. A wired lifestyle is positively related to subjective norms. E-commerce Structural equation modeling Food consumption Food market Online delivery Consumers are constantly seeking to save time. The possibility of purchasing grocery products through retailers...