Chapter 7: Internet of Everything (IoE)

This chapter will provide basic definitions/descriptions of Internet of Everything (IoE), and a framework to understand how Marketing Management will be impacted by IoEs.

IoT (Internet of Things) or more generally IoE are CTEs (Customer Technology Environments) that are growing exponentially (Exhibit 7.1). IoEs have the potential to enrich customer value through integration with virtual reality (VR)/augmented reality (AR)/mixed reality CTEs.

A forecast of the global spending, on IoT by 2020 is expected to be €250 billion with the highest spending sectors being manufacturing, transportation, and utilities at €40 billion each as shown in Exhibit 7.2.

Consider the example of India. In India alone just the IoT market is expected to be over USD 5 billion annually. Reliance India Ltd. (RIL), is rolling out its IoT solutions based on a new platform named NBIoT or Narrow Band IoT that has been developed on its Jio brand 4G networks. The rollout will be under RIL's JioIoT brand. As reported by Khullar (2019), “NBIoT has been in development for a while and it is designed to broaden the future of IoT connectivity, providing an improved and deeper network coverage for communication between devices and at the same time lowering power consumption by devices.”