.... 02 10 2015 24 01 2016 20 03 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Supply chain Relationship marketing Supply chain management Buyer-supplier relationships Suppliers Supplier relations Purchasing...

... for developing retention strategy and processes, and convert the less profitable into profitable corporate accounts. Design/methodology/approach – This study innovatively apply the well-known techniques including CRM and relationship marketing models, fuzzy analytic hierarchy process (FAHP), and technique...

... to their relationship with customers. The results provide a systematic typology of current services for those companies that do not know about opportunities offered by the mobile channel. Italy Customer relations Relationship marketing Mobile communication systems Customer relationship management (CRM...

... Publishing Limited 2007 Relationship marketing Mobile communication systems Customer relations Customer relationship management (CRM) has recently gained widespread popularity in many disciplines and industries. The essence of CRM for a company is the ability to provide differentiated...

... communication systems Relationship marketing Customer relations Business planning In the late 1990s, at the peak of the e‐commerce boom, overly optimistic expectations were geared towards internet‐based commerce's next level: mobile commerce (MC) or m‐commerce (Feldman, 2000). After the e‐commerce...

... investigated the interrelationship among TAM, CS and RPIs in a single mCRM framework. ThaeMin Lee can be contacted at: timin98@naver.com © Emerald Group Publishing Limited 2007 Customer satisfaction Mobile communication systems Relationship marketing Mobile businesses are opening up...

... with innovative R&D type relationships then two‐way interactive EC tools that have high information richness can be deployed to assist with relationship specific activities. © Emerald Group Publishing Limited 2007 Business process re‐engineering Electronic commerce Relationship marketing...

... be contacted at: aoh@hig.se © Emerald Group Publishing Limited 2007 Customer relations Customer service management Relationship marketing Cross‐functional integration Management strategy Accordingly, the following research questions were used to guide our exploratory effort:RQ1...

... is to allow the sales force to concentrate more on selling and less on administrative tasks. It should be noted, however, that CRM also has its roots in relationship marketing which is aimed at improving long run profitability by shifting from transaction‐based marketing, with its emphasis on winning new...