...Andrea Králiková; Kateřina Provazník Ryglová; Patrik Kubát Purpose This study aims to explore the role of happiness as a key emotional driver in wine tourism and examines its direct and mediating effects on tourist satisfaction and loyalty. The focus is on understanding how happiness influences...

...Mohammed Ismail El-Adly; Nizar Souiden; Arusa Khalid Purpose This study aims to investigate the impact of emotional perceived value on hotel guests’ satisfaction, affective commitment and loyalty. Design/methodology/approach Data were collected from 348 respondents living in the United Arab...

...Gloria Berenguer-Contri; Irene Gil-Saura; Martina Gallarza Purpose This paper aims to identify the role of coproduction and value-in-use in the overall hotel experience value, and its effects on cognitive-affective satisfaction and loyalty. The country chosen is Spain, in the context of the “new...

...David Piedade; Manuela Guerreiro; Patrícia Pinto Purpose Following an experiential marketing approach, this study addresses whether customer destination-based experiences (CDBE) affect tourists’ loyalty and emotions and if positive and negative emotions mediate this relationship. Hence, this study...

...Karto Adiwijaya; N. Nurmala Purpose This study aims to investigate if experiences can create satisfaction, loyalty and place attachment in the context of the budget hotel industry given growing proportion of Gen Y and Gen Z of budget travellers. Design/methodology/approach This study uses...

... to the COVID-19 pandemic. It also addresses the trust–loyalty relationship. Design/methodology/approach A survey was administered to a sample of rural accommodation tourists during the COVID-19 pandemic. A mixed-method approach was used to analyse data; in particular, a PLS-SEM approach was used, followed...

...Shalini Srivastava; Poornima Madan; Banasree Dey; Abdul Qadir; Jones Mathew Purpose The purpose of this paper is to assess impact of destination brand experience (DBE) on destination advocacy (DA) and to assess the role of trust and loyalty as moderators in the relationship. Design/methodology...

... on brand loyalty and evaluate the role of different theme park color schemes in influencing these relationships. Design/methodology/approach The study modeled the proposed relationships by analyzing data from an online survey using partial least squares structural equation modeling. Respondents were...