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Purpose

The long‐time preoccupation with leadership as the key concept in organisational change ought to be replaced by a more general view that it is the quality of strategic thinking that leads to appropriate change within organisations.

Design/methodology/approach

As an example of how strategic thinking works, the current demographic changes in longevity are explored and opportunities for drawing on the experience of older people in business are suggested.

Findings

Strategic thinking depends on a collective view of organisational membership and takes for granted that leadership is a collective function not an individual one.

Originality/value

Explores a neglected area of strategic concern – namely demographic change and its implications for organizations.

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