Back to school for executive learning: Executive education programs face up to the challenge of change

The world of executive education (EE) is changing. Increased competition between business schools and other providers, reductions in the corporate workforce and lower corporate education budgets have all affected the environment of non‐degree EE programs. From the high enrolments of the late 1990s, corporate clients are now much more selective in the executives they send, where they send them to and the programs they choose. This has led to a market‐driven provision of corporate EE programs. Providers are now spending more time and resources attracting customers, improving client service, customizing programs and marketing their capabilities.