The dynamics of the corporate education market and the role of business schools

Highlights the rapidly growing market for corporate management education, and the emerging role business schools are playing in this market. The article draws on 30 interviews conducted with both HR managers and academics from both new and traditional universities. The first part of the article, drawing on a number of case studies, highlights a number of emerging trends, while the second part of the article examines business school responses. The article closes by highlighting a number of implications for both business schools and organisations seeking company specific management education programmes.