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The purpose of this study was to examine the impact of applying adult education principles to training in advanced‐technology companies. First, we wanted to identify strengths and weaknesses of the training program’s content and delivery using a framework of adult education principles, in an effort to improve program design, curriculum development, and teaching strategies. Second, this research utilized the framework of the principles of adult learning to identify, describe, and understand various aspects of the program in order to maximize the impact of training on technology‐based firms. Finally, we wanted to identify some of the conditions and factors influencing adult learning in a training program developed specifically for managers in technology‐based firms, in so far as they might inform and provide useful insights for program planners, implementers, and evaluators of management training in technology‐based companies.

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