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Purpose

The paper is a case study of Visa Europe's leadership development program. The program is now in its fourth year and has evolved over that time. The paper describes the key elements of the program; its successes and benefits; practical lessons learned; and future plans for the program.

Design/methodology/approach

Both authors are directly involved in the program. The article is based on their experience of working on the program, and interviews with other key stakeholders: the program manager; participants; the program sponsor.

Findings

The paper describes the key business benefits from the program, specifically: better engagement between the business and its managers; the increased confidence and leadership capability of participants; successful promotions; and better cross‐functional networks.

Practical implications

The paper describes lessons learned from Visa Europe's experience. The practical implications for other organisations are: to create an exciting and stimulating program; to link the program directly into the business; to build genuine and visible high level sponsorship; to review and measure the program, and adapt it based on the results.

Originality/value

The paper is the first ever case study of Visa Europe's leadership development program. This practical case study will help to inform other organisations that are planning formal development for their key people.

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