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Purpose

The paper aims to assess the practical considerations and implications in adopting an e‐learning strategy.

Design/methodology/approach

The paper uses three case studies to present experiences and lessons learned.

Findings

The paper finds that if cultural and technological foundations are not in place, the e‐learning strategy will not succeed.

Practical implications

The paper offers organizations wanting to adopt an e‐learning strategy first‐hand advice and guidance by demonstrating the lessons learned by early adopters.

Original/value

The paper provides evidence of the potential of e‐learning as a key educational tool.

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