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Purpose
Presents an overview of how traditional learning methods have changed, leading to more opportunities for partnerships between universities and industry.
Design/methodology/approach
The author discusses the evolution of work‐based learning which is challenging universities previous monopoly as the key source for learning.
Findings
While the role of universities as the sole source of knowledge has diminished over recent years, universities do still have a key role to play in the overall development of essential lifelong learning.
Practical implications
Offers advice as to how universities and industry can work together to promote learning.
Originality/value
Provides training managers clear, tangible benefits for working in close partnership with universities.
© Emerald Group Publishing Limited
2006
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