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Purpose

Presents an overview of how traditional learning methods have changed, leading to more opportunities for partnerships between universities and industry.

Design/methodology/approach

The author discusses the evolution of work‐based learning which is challenging universities previous monopoly as the key source for learning.

Findings

While the role of universities as the sole source of knowledge has diminished over recent years, universities do still have a key role to play in the overall development of essential lifelong learning.

Practical implications

Offers advice as to how universities and industry can work together to promote learning.

Originality/value

Provides training managers clear, tangible benefits for working in close partnership with universities.

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