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Purpose

To improve the readers' ability to sell ideas, concepts and recommendations by learning to enhance their professional reputation.

Design/methodology/approach

The paper is designed to help the reader through the process of enhancing their effectiveness in a work environment.

Findings

The article highlights the benefits of developing a strong professional reputation and how to promote your particular expertise.

Practical implications

Professional managers cannot expect people to value their expertise simply on merit. You have to learn to promote that knowledge and influence.

Social implications

Clearly organizations function best when all voices have had a chance to influence outcomes. Applying these techniques help ensure the reader's perspective is seen.

Originality/value

This paper describes clear steps you can take to better influence decisions and impact the organization by enhancing your professional reputation.

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