This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
When Israeli airline El Al became a private company in January 2005 after five decades as the government‐owned national carrier, the new owners decided that a new service culture should be assimilated among its 6,000 employees, and a premium service strategy was adopted to that end. The result was a change in their brand by utilizing learning mechanisms. The CEO and top management led an integrative and holistic process based on cognitive, structural and procedural learning mechanisms.
The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.
