– The purpose of this paper is to illustrate how a manufacturer improved the interaction within the channel to facilitate a system of learning between three subsequent customer levels.
– The paper provides an example of how a manufacturer designed steps to change the traditional interactions between the customer levels and place themselves in the middle of a knowledge-sharing environment.
– To best ensure consistency in knowledge sharing across the multiple levels, the learning and development (L&D) practitioner should examine the interactions and identify the unique benefits to encourage all members to freely engage in the learning system.
– Managing the learning system allows the manufacturer to manage knowledge sharing and reinforce a consistent message.
– The paper offers the steps undertaken and the benefits resulting from the improved interactions. The example provides the L&D professionals areas into which they can expand traditional learning environments.
