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Purpose

This paper aims to demonstrate the applicability of an action learning model to improve organizational outcomes.

Design/methodology/approach

This paper extends previous work by applying the system of enquiry, action and learning (SEAL) model using an action research methodology to a small business operating in the health services industry.

Findings

The SEAL model is a useful approach to introduce small business practitioners to the principles of organizational development (OD).

Research limitations/implications

The application is limited to one small business, and subsequent studies could apply the model to more organizations that operate in industries other than health services.

Practical implications

Business owners from this study and previous studies have found the model to be useful in the improvement of organizational outcomes.

Originality/value

The SEAL model is a simplified model that introduces principles of OD and has provided value to the business owners of this study.

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