... of the theories of strategy to understand the context of Volkswagen. LO4: To evaluate the alternatives and analyze their best fit for the business strategy of Volkswagen in China. Case overview/synopsis Oliver Blume, the newly appointed chief executive officer of VW Group, had just emphasized the company’s...

... label Radical transparency Scaling challenges Business strategy Entrepreneurial dilemma Marketing strategy Marketing Entrepreneurship Competitive strategy Consumer behaviour Food marketing Marketing ethics On a brisk morning in early 2025 in Mumbai, India, Shashank Mehta, founder...

... Publishing Limited Licensed re-use rights only Entrepreneurship Business strategy Strategic marketing management Emerging markets Decision making Small business management Marketing strategy Small businesses Strategic management Marketing models Sustainability It was a gloomy evening...

... to protect confidentiality. © 2026 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Business strategy Strategic marketing management International business/emerging markets Decision making In November 2023, in Sukkur, Pakistan, Faheem Uddin...

... and expertise from MNCs by hiring their employees and adopting their technology and best practices. They redesigned their marketing and business strategies and complied with the modern standards, including the current good manufacturing practices ISO 9000 standards, etc. They offered lucrative deals to medical...

... agriculture market. (Case Question 4) and assess the impact of challenges and opportunities on Kissan Madadgar’s business strategies. (Case Question 4); and fifth, to evaluate the advantages and disadvantages of different market entry strategies (online platform only, joint venture with international bodies...

...-use rights only Strategic management Strategic framework Decision-Making Marketing management Blue ocean strategy Consumer behaviour Business strategy Marketing Competitive strategy 5C framework Revenue share Emerging Economy SUV “Mahindra would grow through innovation...

... Crisis management Business strategy It was in the wee hours of a morning in March 2020 when Kanwal Ahmed, founder of the much-hyped Facebook group Soul Sisters Pakistan (SSP), was nestled comfortably on her couch that overlooked Toronto’s skyline. Taking a sip of her freshly brewed coffee, she...

... Technology start-up Business strategy Solutions selling After concluding the monthly review with her fellow cofounders, Priya Vivek, Cofounder – Revenue and Partnerships, made her way back to her work desk. She was responsible for revenue growth through acquisitions at Qoruz.com, a firm that offered...

... Critical success factors Business strategy Network strategy Heading home on August 21, 2019 from the Delhi Chapter of “NPFRoots”, an event hosted by NoPaperForms (NPF) to thank partners, Naveen Goyal, founder and CEO of NPF reflected upon his journey in building NPF. NPF provided an end-to-end...

... could also be discussed in an executive development program on business ventures/business strategy/business management. Case overview Since its inception in 1981, Abdul Rahim Al Fahim, CEO Paris Gallery decided that Paris Gallery would foray into French perfumes. At that time, he would have never...

... management students to evaluate and analyse a small business established in the United Arab Emirates. Students will gain a comprehensive understanding of new business set-up and build proper business strategy. They will be able to perform the company’s competitive standing using Porter’s Five competitive...

.... Supplementary material Teaching notes are available upon request. Subject code CSS 11: Strategy. United Arab Emirates Business strategy Transportation Strategic management/planning Railway system Syed Zamberi Ahmad is the corresponding author and can be contacted at: drszamberi@yahoo.com...

... ethics Business strategy Entrepreneurship Social impact of ICT Kevin Onyango, the owner/manager of Complexity Ltd located in Nairobi, was in his internet cafe on the evening of 15 May 2005. He was contemplating the recent positive developments in his computer business. He planned to buy...

...Varsha Jain; Subhadip Roy; Ashok Ranchhod Subject area The present field-based case study is related to topics in marketing area, more specifically brand management, strategic marketing and business strategy. Study level/applicability This case is primarily meant for second-year students...

...Victor Jun Zeng Subject area Business strategy. Study level/applicability This case study is appropriate for MBA and EMBA courses, especially for courses oriented to emerging markets such as China. It can be used in Business Strategic Management or similar courses, combined...

...Monica Singhania; Syed Ashraf Husain Subject area Accounting and finance, entrepreneurship and business strategy. Study level/applicability The case is suitable for the following courses: post graduate programs in entrepreneurship; executive training programs for middle and senior level...

...Shellyanne Wilson Subject area This case study deals specifically with the issue of manufacturing strategy, and business strategy. Study level/applicability The case can be used in a number of course contexts, including undergraduate and MBA programs. The focus is on both business strategy...