... management Consumer behaviour Product management Marketing mix In 2023, Thimmappa Sura was appointed Chief Executive of Shreeja Mahila Milk Producer Company Ltd. (SMMPCL), a dairy enterprise based in Tirupati, India, that procured an average of 1.43 million lbs US per day. Within a decade...

...Vivek Singh Tomar Learning outcomes This case is designed to enable learners to: Analyse health-conscious consumer behaviour and the role of transparency in building trust, perception, and loyalty in emerging markets. Examine how radical transparency influences brand identity and equity...

...; assess the impact of rising gold prices and shifting investment preferences on consumer behaviour and propose viable strategic responses to sustain demand; compare and contrast Tanishq’s competitive positioning with global luxury brands such as Tiffany & Co. and Bvlgari in the context of India’s...

...Janvi Bhindi; Rahul Trivedi Learning outcomes The learning outcomes are as follows: to analyse the impact of nostalgia marketing on consumer behaviour and brand strategy; evaluate the financial viability of limited-edition collaborations and market expansion; apply strategic tools like...

... ) module. The case can also be taught at the graduate or the executive level courses dealing with consumer behaviour. The instructor can also use this case to explain the issues of emerging markets, particularly for executive-level professionals. Subject code CSS 8: Marketing. Supplementary...

... Entrepreneurship Business development Small businesses Consumer behaviour It was the early morning of June 2023 and Safdar was in the main fruit market located in the vicinity of Lahore, the capital of Punjab province (Exhibit 1). He could smell the aroma of fresh mangoes – an early, yet welcome sign...

.... Distribution channels Marketing strategy Marketing mix Consumer behaviour © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Kwame Ntim Pipim can be contacted at: 10282887@upsamail.edu.gh Mariam Special Venture operated for a while in Garu (almost...

... organizations in various locations of Mumbai as well as Maharashtra. Post these sessions she sold her sanitary napkins among the attendees of the awareness sessions. Complexity academic level The case study can be included in marketing management course, consumer behaviour as well as social marketing...

... a storm across its business in the past few years. While M&M is making a concerted effort to go back on the road to success, its rivals are not standing idly either. Consumer behaviour towards the purchase of cars is changing at a fast pace, and sales of utility vehicles have surpassed the sales...

... Strategy. Supplementary materials Teaching notes are available for educators only. Subject code CSS 9: Operations and Logistics. Service operations Service management Consumer food purchasing Consumer behaviour Strategy Product design It was 30 September 2021, when the Co-Founder...

... for an undergraduate or graduate-level program curriculum for courses dedicated to or including topics related to positioning, doing business in emerging markets, corporate social responsibility and consumer behavior. Before engaging with the case, the students should be aware of basic management and economics-related...

... Teaching notes are available for educators only. Subject code CSS 3: Entrepreneurship. Entrepreneurship Consumer behaviour Customer satisfaction Customer relationship management Consumer food purchasing Customer loyalty Sunakshi Gupta can be contacted at: 071sunakshi@gmail.com ©...

... and an MBA audience in the subject of Business Strategy/Retail Strategy. Supplementary materials Teaching notes are available for educators only. Subject code CSS 11: Strategy. Strategy Retailing Value chain Consumer behaviour Swapna Pradhan can be contacted at: swapna.pradhan...

... to be temporarily shut. The case highlights the dynamics of the Indian retail market with multiple players and formats and the changes in consumer behaviour. ASL had used its DMart Ready online app and DMart on Wheels to service the needs of its customers during the period of the lockdown. The PS team wanted...

... intellectuals and thought leaders. Charlene Lew can be contacted at: lewc@gibs.co.za © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Consumer behaviour Customer relations Decision sciences Behavioural economics Heuristics Decision-making...

... Consumer behaviour Value creation Strategy For Anil Moolchandani (Moolchandani), the promoter of Archies Limited (Archies), the pioneer in the greeting cards (GCs) industry in India, the year 2011 was momentous in many ways. For a man, who is often credited with creating and transforming the “social...

...Renuka Kamath Learning outcomes To appreciate the link of marketing strategy in terms of a brand launch, implementation and sustainability for business growth; to appreciate the complexity of consumer behavior in the purchase and usage journey of consumers for condoms; to analyze the nature...

... Publishing Limited Licensed re-use rights only Marketing Consumer behaviour Brand management/equity In mid-2018, in his office in Mexico City, Buchanan’s brand manager for Mexico was about to read the report from the market study that he had received that week. He took a moment, and looking...

... at: sadaf.taymor@nbs.nust.edu.pk © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Entrepreneurship Strategy Marketing models Consumer behaviour Social enterprise It was in late 2018 when Tanzila Khan, the co-founder and advisory member of Girlythings...

... sticks of cigarettes” (Carreras Limited, 2014, pp. 5-6). Strategy Business ethics Consumer behaviour Health and safety The revised Public Health (Tobacco Control) (Amendment) Regulations 2014 (Jamaica) had just been published, making it one year since the Tobacco Control Regulations...