...; assess the impact of rising gold prices and shifting investment preferences on consumer behaviour and propose viable strategic responses to sustain demand; compare and contrast Tanishq’s competitive positioning with global luxury brands such as Tiffany & Co. and Bvlgari in the context of India’s...

...Janvi Bhindi; Rahul Trivedi Learning outcomes The learning outcomes are as follows: to analyse the impact of nostalgia marketing on consumer behaviour and brand strategy; evaluate the financial viability of limited-edition collaborations and market expansion; apply strategic tools like...

... ) module. The case can also be taught at the graduate or the executive level courses dealing with consumer behaviour. The instructor can also use this case to explain the issues of emerging markets, particularly for executive-level professionals. Subject code CSS 8: Marketing. Supplementary...

... Consumer behaviour It was the early morning of June 2023 and Safdar was in the main fruit market located in the vicinity of Lahore, the capital of Punjab province (Exhibit 1). He could smell the aroma of fresh mangoes – an early, yet welcome sign of the season. Safdar was there to procure a fresh...

... re-use rights only Distribution channels Marketing strategy Marketing mix Consumer behaviour In the far Northern region of Ghana, West Africa, in a small town called Garu emerged a woman youth entrepreneur called Mariam Atinga. Atinga established Mariam Special on May 2013 in Garu...

... organizations in various locations of Mumbai as well as Maharashtra. Post these sessions she sold her sanitary napkins among the attendees of the awareness sessions. Complexity academic level The case study can be included in marketing management course, consumer behaviour as well as social marketing...

... a storm across its business in the past few years. While M&M is making a concerted effort to go back on the road to success, its rivals are not standing idly either. Consumer behaviour towards the purchase of cars is changing at a fast pace, and sales of utility vehicles have surpassed the sales...

... purchasing Consumer behaviour Strategy Product design It was 30 September 2021, when the Co-Founder of Ajay Takeaway Foods LLP [ 1 ], Mr Ajay Vasant Solanki, recalled the discussion that happened at the recently concluded franchisee summit. Ajay Takeaway Foods LLP (Ajay Foods) an Indian franchise [ 2...

... for an undergraduate or graduate-level program curriculum for courses dedicated to or including topics related to positioning, doing business in emerging markets, corporate social responsibility and consumer behavior. Before engaging with the case, the students should be aware of basic management and economics-related...

... native to this state. Entrepreneurship Consumer behaviour Customer satisfaction Customer relationship management Consumer food purchasing Customer loyalty In early 2021, 39 Bakers, a leading bakery brand located in the Indian state of Jammu and Kashmir, witnessed a steep decline...

... only Strategy Retailing Value chain Consumer behaviour Domino’s entered India in 1996 and, in the initial five years of its launch, opened only 50 stores (Kaushik, 2011), largely in the metros. The focus was on understanding the market, adapting the menu to Indian sensibilities...

... to be temporarily shut. The case highlights the dynamics of the Indian retail market with multiple players and formats and the changes in consumer behaviour. ASL had used its DMart Ready online app and DMart on Wheels to service the needs of its customers during the period of the lockdown. The PS team wanted...

... and politicians. It was the place to be seen for both intellectuals and thought leaders. Consumer behaviour Customer relations Decision sciences Behavioural economics Heuristics Decision-making Choice overload Nudge theory System 1 and system 2 thinking “Exclusive Books is and will always...

... Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Consumer behaviour Value creation Strategy For Anil Moolchandani (Moolchandani), the promoter of Archies Limited (Archies), the pioneer in the greeting cards (GCs) industry in India, the year 2011 was momentous...

...Renuka Kamath Learning outcomes To appreciate the link of marketing strategy in terms of a brand launch, implementation and sustainability for business growth; to appreciate the complexity of consumer behavior in the purchase and usage journey of consumers for condoms; to analyze the nature...

... Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Marketing Consumer behaviour Brand management/equity In mid-2018, in his office in Mexico City, Buchanan’s brand manager for Mexico was about to read the report from the market study that he had...

... at: sadaf.taymor@nbs.nust.edu.pk © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Entrepreneurship Strategy Marketing models Consumer behaviour Social enterprise It was in late 2018 when Tanzila Khan, the co-founder and advisory member...

... Publishing Limited Licensed re-use rights only Strategy Business ethics Consumer behaviour Health and safety The revised Public Health (Tobacco Control) (Amendment) Regulations 2014 (Jamaica) had just been published, making it one year since the Tobacco Control Regulations’ first...

.... Selma Kadić-Maglajlić can be contacted at: selma.kadic@efsa.unsa.ba © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Marketing International branding Consumer behaviour It was a cold evening in early March 2019 when Rusmir Hrvić, CEO...

... demonstrates the type of marketing activation that engenders strong consumers’ response. Complexity academic level The case can be used in undergraduate, MBA and executive education courses on marketing, consumer behaviour, bottom of the pyramid or international marketing courses. It could also be used...