... our policies and disrespected the authority of our staff.” Customer relationship management Customer satisfaction Services marketing Hotel management Hospitality industry There are many other Riads in Marrakech that are better placed and much nicer, clean, and well maintained...

... CSS8: Marketing. Customer experience management Customer journey mapping Customer expectations Emotions Social media listening Service recovery Transformation Expectation–confirmation theory Customer satisfaction Customer relationship management Customer service Services marketing...

... Customer relationship management Services marketing Sustainability e-mobility EV charging EV India ESG GTM strategy B2B strategy Asset-lite strategy Game theory As a nascent start-up operating in an emerging sector with no established playbook, SFE opted for a measured approach rather than...

... Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Entrepreneurship Decision sciences Competitive strategy Services marketing August 2012: Nikhil Methiya, a young first-year civil engineering student in Junagadh, Gujarat, found himself at a crossroads during his...

... and outside the organization drove them to eradicate hierarchy and titles in their organizational structure and to fully shun micromanagement. Six Sigma Human resource management Auditing Services marketing Human resources (HR) processes Lean Expansion strategies Audit Service sector...

... in undergraduate programs like Bachelor of Business Administration. It is ideal for strategy and services marketing. Theoretical frameworks like the Ansoff matrix are suitable for analyzing the case study to understand the growth of the business. Supplementary materials Teaching notes are available...

..., casting doubts over Nykaa’s business model practiced by it for the past 10 years. Complexity academic level This case is intended for discussion in the undergraduate, postgraduate management courses and executive MBA courses with marketing specialisation, services marketing and strategic marketing...

..., entrepreneurship, services marketing and rural marketing. Supplementary materials Teaching notes are available for educators only. Subject code CSS 3: Entrepreneurship. Ritu Mehta can be contacted at: ritumehta@iimcal.ac.in © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed...

... schools”. Goenkar knew that was not always possible because, as a public sector agency, MES had to give priority to local job creation. But, can they manage the show by nurturing existing talent? At this point, he picked up his next note, perspectives of Mr Amin S. Services marketing...

... rights only Customer service Services marketing Service quality/excellence Service management Service operations On 20 April 2020, was a usual start for day’s activities for Abhay Shankar, who had joined the natural gas distribution firm, Reliable Gas Company Limited (RGCL...

... companies Strategy Corporate growth Services marketing Market segmentation/target markets Microfinance institutions (MFIs) provided collateral-free loans to farmers in small amounts. The process of loan sanction was simple for farmers and MFIs were the key sources of funding for the agriculture...

...Muhammad Fareed; Sadaf Taimoor Learning outcomes Learn the application of important strategy frameworks such as PESTLE, SWOT and Porter’s five forces. Understand the theoretical underpinnings of services marketing and learn the art of developing service blueprints. Critically evaluate the use...

... Services marketing Shailesh Mehta was immersed in deep thought as he looked outside the window of his Gurgaon high-rise apartment. It was 28th April 2020; he was in a lockdown situation post the COVID crisis for the past one month. As Chief Operating Officer (CEO) of the successful value-retail...

...Shikha Singh; Shweta Mittal Learning outcomes The case helps to understand: the working mechanisms of a digitized salon service, with a focus on the lower- and middle-income strata. The changing scenario of the service marketing model, with the growth in digital service models. To investigate...

... Competitive strategy Services marketing Startup Rural road connectivity Resource allocation Cab industry Kiosk Service delivery Innovation Entrepreneurship Our biggest strength is our unique model of customer acquisition that provides convenience and flexibility to rural consumers for cab...

... in product design in a services context; discuss the services marketing mix as a part of the marketing strategy; and understand the need of scaling up the business operations in wake of new opportunity. Case overview/synopsis Sukhpal Dairy Farm (SDF) is a case of unorganized milk marketing in the Indian...

...Muhammad Muzamil Sattar; Nabeel Nisar Pathan; Ali Raza Subject area Entrepreneurship, Entrepreneurial Marketing and Services Marketing. Study level/applicability The New Wella Salon case (B) is suitable for teaching at MBA level and last-year students of undergraduate-level courses in services...

...Tripti Ghosh Sharma; Rohit Jain; Sahil Kapoor; Vijeyta Gaur; Abhishek Roy Subject area Strategic Marketing, Marketing Management, Services Marketing. Study level/applicability MBA and Executive MBA. Case overview The case talks about the inception and growth of OYO Rooms, a company...

...Muhammad Kashif; Michela Mingione; Muhammad Fawad Noori Subject area Marketing of Services, Brand Management. Study level/applicability Graduate (MBA), Services Marketing Course. Case overview The case highlights growth challenges faced by a fast food brand named Peri-Peri Original...

.../applicability This is an ideal case to be taught in the second class of service marketing at the BBA level and will highlight the differences between goods and services in the same company. Case overview Haseen Habib is a company selling a combination of products and services in Pakistan. It is involved...