Issues

Control of New Product Development in UK Companies

Richard A. Moore
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The Practice of Product Testing in the New Product Development Process: The Role of Model‐Based Approaches

Trevor Watkins
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Approaching the New Product Organisation Problem: Favour Flexibility and Variety of Attack

Ronald McTavish
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The “Wheel of Retailing” and Retail Product Management

Ronald Savitt
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The Organisation of High‐Technology Product Innovation

F.A. Johne
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A Product Life Cycle Theory for International Trade: An Empirical Investigation

Geoffrey Lancaster; Inger Wesenlund
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An Understanding of Marketing Strategy

Gordon E. Greenley
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Merchandising

Francis Buttle
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