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1 January - Volume 23, Issue 1, Pages 7 - 71
1 February - Volume 23, Issue 2, Pages 15 - 171
1 March - Volume 23, Issue 3, Pages 7 - 70
1 April - Volume 23, Issue 4, Pages 5 - 59
1 May - Volume 23, Issue 5, Pages 7 - 74
1 June - Volume 23, Issue 6, Pages 7 - 66
1 July - Volume 23, Issue 7, Pages 7 - 67
1 August - Volume 23, Issue 8, Pages 7 - 84
1 September - Volume 23, Issue 9, Pages 5 - 64
1 October - Volume 23, Issue 10, Pages 6 - 43
1 November - Volume 23, Issue 11, Pages 5 - 50
1 December - Volume 23, Issue 12, Pages 7 - 71
Volume 23, Issue 1
1 January 1989
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Cover Image
ISSN
0309-0566
EISSN
1758-7123
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Marketers′ and Consumers′ Concurring Perceptions of Market Structure
Leslie de Chernatony
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The Involvement Model in Advertising Consumer Products Abroad
Nikolaos K. Papavassiliou
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A Conceptual Tourism Marketing Planning Model: Part 1
Socrates I. Papadopoulos
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Competitiveness in FMCG Markets
Philip J. Kitchen
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Defining Marketing: A Market‐Oriented Approach
Christian Grönroos
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The Sinclair C5 – An Investigation into its Development, Launch, and Subsequent Failure
Andrew P. Marks
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