Issues

Political marketing ‐ vive la différence!

Andrew Lock; Phil Harris
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Strategic analysis in political markets

Patrick Butler; Neil Collins
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Political marketing and the marketing concept

Aron O’Cass
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Social propaganda and social marketing: a critical difference?

Nicholas O’Shaughnessy
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The relationship of political marketing to political lobbying: An examination of the Devonport campaign for the Trident refitting contract

Leighton Andrews
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Political marketing and party development in Britain: A “secret” history

Dominic Wring
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Speaking truth to power? Pollsters as campaign advisers

Dennis Kavanagh
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The odd couple: marketing and Maggie

Margaret Scammell
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Marketing politics to voters: late deciders in the 1992 British election

Bernadette C. Hayes; Ian McAllister
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The learning curve towards New Labour: Neil Kinnock’s corporate party 1983‐92

Adrian Ivan Sackman
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Political marketing: an information‐economic analysis

Hans H. Bauer; Frank Huber; Andreas Herrmann
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The growth of the political marketing industry and the California initiative process

Shaun Bowler; Todd Donovan; Ken Fernandez
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