Issues

Exchange relationships in consumer markets?

Jaqueline Pels
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Using means‐end structures for benefit segmentation: An application to services

Günther Botschen; Eva M. Thelen; Rik Pieters
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Ownership decisions in plural contractual systems: Twelve networks from the quick service restaurant industry

Robert Dahlstrom; Arne Nygaard
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Small business participation in the global economy

Peter G. Graham
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Marketing in medium‐sized manufacturing firms: The state‐of‐the‐art in Britain, 1987‐92

Roger Brooksbank; David A. Kirby; David Taylor; Dylan Jones‐Evans
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Dimensions of internationalisation of manufacturing firms in the apparel industry

Sylvie K. Chetty
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Gathering and using information for the selection of trading partners

Edwin J. Nijssen; Susan P. Douglas; Gilles Calis
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Consumer perceived risk: conceptualisations and models

Vincent‐Wayne Mitchell
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Marketing fresh fruit to Japanese consumers: exploring issues for Australian exporters

Yukiko Miyauchi; Chad Perry
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The interaction of message framing and felt involvement in the context of cell phone commercials

Brett Martin; Roger Marshall
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Book review

Marketing Ethics: An International Perspective

Patrick E. Murphy
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