Issues

The changing face of marketing academia: What can we learn from commercial market research and practitioners?

Alan Tapp
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Strategy paradigms for the management of quality:dealing with complexity

Ian A. Combe; Günther Botschen
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Some tests for suitability of brand switching model

Dilip Roy; Isita Lahiri
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The influence of religion on attitudes towards the advertising of controversial products

Kim Shyan Fam; David S. Waller; B. Zafer Erdogan
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Marketing management in a complex adaptive system: An initial framework

Drew Wollin; Chad Perry
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Applicability of a brand trust scale across product categories: A multigroup invariance analysis

Elena Delgado‐Ballester
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Exploring the accuracy of SME managers' network perceptions

Geir Grundvåg Ottesen; Lene Foss; Kjell Grønhaug
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Antecedents to new food product purchasing behavior among innovator groups in India

HoJung Choo; Jae‐Eun Chung; Dawn Thorndike Pysarchik
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Internet community bonding:the case of macnews.de

Isabelle Szmigin; Alexander E. Reppel
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Age is just a number: Rave culture and the cognitively young “thirty something”

Christina Goulding; Avi Shankar
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How do small business managers make strategic marketing decisions?: A model of process

Graham Jocumsen
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The relationship between power and dependence in marketing channels: A Chinese perspective

Guijun Zhuang; Nan Zhou
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Relationships between engineers and marketers within new product development: An Anglo‐German comparison

Christopher T. Shaw; Vivienne Shaw; Margit Enke
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Book Review

The Rhetoric and Reality of Marketing: An International Managerial Approach

Paul Baines
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Revealing the Corporation. Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate‐level Marketing

Gábor Hoványi DSc
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