Issues

Special Issue: Stakeholder thinking in marketing. Guest Editor: Micheal Jay Polonsky

A stakeholder model for implementing social responsibility in marketing

Isabelle Maignan; O.C. Ferrell; Linda Ferrell
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Futures dilemmas for marketers: can stakeholder analysis add value?

Val Clulow
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Enabling sustainable management through a new multi‐disciplinary concept of customer satisfaction

Claus‐Heinrich Daub; Rudolf Ergenzinger
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Exploring “deep” and “wide” stakeholder relations in service activity

Frédéric Jallat; Elliot Wood
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New service development: a stakeholder perspective

Anne M. Smith; Moira Fischbacher
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Stakeholder perceptions presage holistic stakeholder relationship marketing performance

Brian Murphy; Paul Maguiness; Chris Pescott; Soren Wislang; Jingwu Ma; Rongmei Wang
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Marketing stakeholder analysis: Branding the Brisbane Goodwill Games

Bill Merrilees; Don Getz; Danny O'Brien
View articletitled, Marketing stakeholder analysis<span class="subtitle-colon">: </span><span class="subtitle">Branding the Brisbane Goodwill Games</span>
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Exchange and combination of knowledge‐based resources in network relationships: A study of software firms in Finland

Anu Marianne Vainio
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Stakeholder relationships in an international retailing context: an investment bank perspective

Mark Palmer; Barry Quinn
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Retailers' press release activity: market signals for stakeholder engagement?

Paul Whysall
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An empirical examination of the complex relationships between entrepreneurial orientation and stakeholder support

Zannie Giraud Voss; Glenn B. Voss; Christine Moorman
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A model for addressing stakeholders' concerns about direct‐to‐consumer advertising of prescription medicines

Janet Hoek; Ninya Maubach
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Balanced versus focused responsiveness to core constituencies and organizational effectiveness

Oliver Koll; Arch G. Woodside; Hans Mühlbacher
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Corporate reputation, stakeholders and the social performance‐financial performance relationship

Benjamin A. Neville; Simon J. Bell; Bülent Mengüç
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An empirical examination of the stakeholder strategy matrix

Michael Jay Polonsky; Don Scott
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