Issues

Book Review

Global Marketing: A Decision Oriented Approach

Nicholas Alexander
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Embodying experience: A video‐based examination of visitors' conduct and interaction in museums

Dirk vom Lehn
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Factors affecting the termination propensity of inter‐firm relationships

Paul D. Ellis
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Unpicking the meaning of value in key account management

Catherine Pardo; Stephan C. Henneberg; Stefanos Mouzas; Peter Naudè
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Research design and data analysis in realism research

Rana Sobh; Chad Perry
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Power and control in international retail franchising

Anne Marie Doherty; Nicholas Alexander
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Rediscovering consumer‐producer involvement: A network perspective on fair trade marketing

Andrew Alexander; Alex Nicholls
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The paradoxnoia of top journal(s) in marketing

Göran Svensson
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Marketing action in networks

Stefanos Mouzas
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Understanding new product project performance

Lenny H. Pattikawa; Ernst Verwaal; Harry R. Commandeur
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Business communication in interactions between Mainland Chinese and Western firms through Hong Kong Chinese intermediaries

Michael Trimarchi; Peter W. Liesch
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Advertiser satisfaction with advertising agency creative product

Railton M. Hill
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Deriving and exploring behavior segments within a retail loyalty card program

Arthur W. Allaway; Richard M. Gooner; David Berkowitz; Lenita Davis
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Emerald Literati Network

2006 Awards for Excellence

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