Issues

Special Issue: Marketing and flexibility debates past, present and future. Guest Editor: Ian Combe

“Marketing and flexibility”: debates past, present and future

Ian Combe
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Coping with unpredictable supply: the role of flexibility and adaptation

Bent Dreyer; Kjell Grønhaug
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Co‐creation of meaning as a prerequisite for market‐focused strategic flexibility

Catharina Gylling; Richard Elliott; Marja Toivonen
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Acquiring market flexibility via niche portfolios: The case of Fisher & Paykel Appliance Holdings Ltd

Robert Hamlin; James Henry; Ron Cuthbert
View articletitled, Acquiring market flexibility via niche portfolios<span class="subtitle-colon">: </span><span class="subtitle">The case of Fisher &amp; Paykel Appliance Holdings Ltd</span>
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Antecedents to strategic flexibility: Management cognition, firm resources and strategic options

Ian A. Combe; John M. Rudd; Peter S.H. Leeflang; Gordon E. Greenley
View articletitled, Antecedents to strategic flexibility<span class="subtitle-colon">: </span><span class="subtitle">Management cognition, firm resources and strategic options</span>
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Flexible business models

Katy Mason; Stefanos Mouzas
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Strategic flexibility in open innovation – designing business models for open source software

Risto Rajala; Mika Westerlund; Kristian Möller
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Pursuing “flexible commitment” as strategic ambidexterity: An empirical justification in high technology firms

Yiannis Kouropalatis; Paul Hughes; Robert E. Morgan
View articletitled, Pursuing “flexible commitment” as strategic ambidexterity<span class="subtitle-colon">: </span><span class="subtitle">An empirical justification in high technology firms</span>
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Strategic flexibilities and export performance: The moderating roles of export market‐oriented behavior and the export environment

John W. Cadogan; Sanna Sundqvist; Kaisu Puumalainen; Risto T. Salminen
View articletitled, Strategic flexibilities and export performance<span class="subtitle-colon">: </span><span class="subtitle">The moderating roles of export market‐oriented behavior and the export environment</span>
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