Issues

Special Issue: Brand and corporate branding theory and emerging context. Guest Editors: Temi Abimbola, Myfanwy Trueman, Oriol Iglesias

Strategic corporate brand alignment: Perspectives from identity based views of corporate brands

John M.T. Balmer
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Corporate identity, corporate branding and corporate reputations: Reconciliation and integration

Russell Abratt; Nicola Kleyn
View articletitled, Corporate identity, corporate branding and corporate reputations<span class="subtitle-colon">: </span><span class="subtitle">Reconciliation and integration</span>
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Corporate brands and identity: developing stronger theory and a call for shifting the debate

Joep Cornelissen; Lars Thøger Christensen; Kendi Kinuthia
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Multiple stakeholders and multiple city brand meanings

Bill Merrilees; Dale Miller; Carmel Herington
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The pragmatics of branding: an application of Dewey's theory of aesthetic expression

Mary Jo Hatch
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Exploring consumer brand name equity: Gaining insight through the investigation of response to name change

D.J. Griff Round; Stuart Roper
View articletitled, Exploring consumer brand name equity<span class="subtitle-colon">: </span><span class="subtitle">Gaining insight through the investigation of response to name change</span>
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Segmentation and brand positioning for Islamic financial services

Rusnah Muhamad; T.C. Melewar; Sharifah Faridah Syed Alwi
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Corporate social responsibility brand leadership: a multiple case study

Adam Lindgreen; Yue Xu; François Maon; Jeremy Wilcock
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Public‐private collaborations: branded public services?

Francisco Guzmán; Vicenta Sierra
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Self‐congruity, brand attitude, and brand loyalty: a study on luxury brands

Fang Liu; Jianyao Li; Dick Mizerski; Huangting Soh
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Building brand value online: exploring relationships between company and city brands

Myfanwy Trueman; Nelarine Cornelius; James Wallace
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Measuring private labels brand equity: a consumer perspective

Andres Cuneo; Pilar Lopez; Maria Jesus Yagüe
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Guest editorial

A new context and emerging theories for product, place and corporate brands

Temi Abimbola; Myfanwy Trueman; Oriol Iglesias
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