Issues

“One country, two systems”: consumer acculturation of Hong Kong locals

Jeff Jianfeng Wang; Annamma Joy; Russell Belk; John F. Sherry, Jr
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Customers’ reactions to different organizational tactics in a service termination context

Amin Nazifi; Dahlia El-Manstrly; Katja Gelbrich
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Consumers gain equivalent levels of happiness from sharing about an experience and an object

Wilson Bastos
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Ethical attribute and brand concept congruity enhances brand evaluations

Maryam Tofighi; Bianca Grohmann; H. Onur Bodur
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Gratitude in franchisor-franchisee relationships: does personality matter?

Sara Quach; Scott K. Weaven; Park Thaichon; Brent Baker; Chase Jeremiah Edwards
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Effectiveness of pull-based print advertising with QR codes: Role of consumer involvement and advertisement appeal

Rohit Trivedi; Thorsten Teichert; Dirk Hardeck
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The karma of consumption: role of materialism in the pursuit of life satisfaction

Rajat Roy; Fazlul K. Rabbanee; Himadri Roy Chaudhuri; Preetha Menon
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Problematizing the presentation and reception of political brands: The strategic and operational nature of the political Brand alignment model

Christopher Pich; Guja Armannsdottir; Dianne Dean; Louise Spry; Varsha Jain
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Solving dissociative group effects using construal level theory

Miriam McGowan; Louise May Hassan; Edward Shiu
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Men and masculinities in a changing world: (de)legitimizing gender ideals in advertising

Linda Tuncay Zayer; Mary Ann McGrath; Pilar Castro-González
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