Issues

Special Issue: Understanding prosumer behaviour in the platform ecosystem. Guest Editors: Cheng Lu Wang, Dorothy Yen

Guest editorial: Understanding prosumer behavior in the platform ecosystem

Cheng Lu Wang; Dorothy Ai-wan Yen
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Customer brand engagement and co-production: an examination of key boundary conditions in the sharing economy

Riza Casidy; Civilai Leckie; Munyaradzi Wellington Nyadzayo; Lester W. Johnson
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The effects of online reviews on the popularity of user-generated design ideas within the Lego community

Hao Zhang; Qingyue Lin; Chenyue Qi; Xiaoning Liang
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Prosumption through advergames: leveraging on advergame format and reward elements to create a sacred brand

Juhi Gahlot Sarkar; Abhigyan Sarkar; Sreejesh S.
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Understanding the role of influencers on live streaming platforms: when tipping makes the difference

Liying Zhou; Fei Jin; Banggang Wu; Xiaodong Wang; Valerie Lynette Wang; Zhi Chen
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Review platforms as prosumer communities: theory, practices and implications

Haksin Chan; Kevin J. Zeng; Morgan X. Yang
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Role transitions at the prosumer level: spillover effects in the collaborative economy from an interactive marketing perspective

Myriam Ertz; Émilie Boily; Shouheng Sun; Emine Sarigöllü
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The impact of the number of participants and platform transparency on prosumers’ creative performance

Fue Zeng; Yining Song; Yiping Amy Song; Siqing Zuo; Jinjun Yu
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Dynamic brand positioning: a firm-customer synergistic strategy of brand meaning cocreation in a hyperconnected world

Jiaxun He; Fan Zhang
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Career-washing? Unpacking employer brand promises on social media platforms

Julia Marcet Alonso; Elizabeth Parsons; Daniela Pirani
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