... sharply with anti-consumption practices driven by shared political or ideological values. The authors highlight how the interplay between abstinence and market co-optation is grounded in continuous processes of deterritorialising and reterritorialising desire within NoDs. Practical implications...

... establish itself as a significant lifestyle if consumers do not perceive reduced consumption as a personal sacrifice. Since prior research has not yielded a consistent understanding of the relationship between anti-consumption and personal well-being, this paper aims to examine three factors about which...

... 03 2021 10 11 2021 16 03 2022 06 04 2022 11 04 2022 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Digital media Digital piracy Anti-consumption In-depth interviews Brand hegemony Customer orientation...

... around consumption restraint were largely shared among like-minded people, such as anti-consumption groups, and have been explored by researchers with specific focus on these populations. As a result, the existing literature has studied consumption restraint with self-identified anti-consumers...

... Publishing Limited Licensed re-use rights only Communities Appropriation Anti-consumption Conspicuous resistance Distaste Symbolic boundaries 23 10 2014 18 06 2015 07 12 2015 16 04 2016 02 07 2016 Consumer research has well established that social groups...

..., and content analysis of mainstream consumer views of Freeganism. Findings Participation in shared practices facilitates Freegan collective identity construction through convergence of radical consumer resistance and market‐mediated anti‐consumption. Research limitations/implications Multi‐dimensional...

.... Finally, participants selected lottery tickets for either a French or foreign movie. This choice measure captures whether ethnocentric consumption tendencies emerge after animosity is made salient. Findings Ideological resistance to the US expresses itself in the anti‐consumption of US movies. Further...

... ideological, economic and psychological motivations, permitting a more complete understanding of how divers' practices shape their identities. Karen V. Fernandez can be contacted at: k.fernandez@auckland.ac.nz © Emerald Group Publishing Limited 2011 Anti‐consumption Consumer resistance...

...Marco Galvagno Purpose Given the variety of approaches characterising the research area of anti‐consumption and consumer resistance, the purpose of this paper is to conduct a literature review to explore the structure of this interesting research domain and to better understand its origins...

...Helene Cherrier; Iain R. Black; Mike Lee Purpose This paper aims to contribute to the special issue theme by analysing intentional non‐consumption through anti‐consumption and consumer resistance lenses. Design/methodology/approach A total of 16 in‐depth interviews with women who intentionally...

...Shona Bettany; Ben Kerrane Purpose The purpose of this paper is to illustrate the potential of material‐semiotic ontology to the field of anti‐consumption research. Design/methodology/approach The paper's approach is multi‐site ethnography, following a consumer object, the Omlet Eglu, to trace...

... to the market system. Design/methodology/approach Drawing on multidisciplinary literature, this work articulates the concepts of deviance, resistance and anti‐consumption. It looks at the interactions between these concepts and positions deviant, resistant and anti‐consumption behaviours in relation...

...Renaud Garcia‐Bardidia; Jean‐Philippe Nau; Eric Rémy Purpose This paper aims to study consumer resistance and anti‐consumption in the context of illegal downloading of cultural goods in France. This practice is socially constructed as deviant by marketplace actors' moral labeling. To that extent...