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Keywords: Behavioural sciences
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (5): 1298–1322.
Published: 18 March 2024
.... Behavioural sciences Social media Regulatory focus Buyer behaviour Envy Participative pricing PWYW PIF Envy is a ubiquitous emotion experienced by human beings in their everyday lives (Belk, 2011). “All you need is envy” is the opening statement from the 2006 report of leading global marketing...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (9): 2558–2572.
Published: 16 November 2022
... 08 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Behavioural sciences Impact Behaviour modification Social change Endangered species Koalas The status of our koalas first changed back in 2012 when koalas were listed...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (5-6): 1073–1093.
Published: 09 May 2016
... Limited Licensed re-use rights only Knowledge Consumer behaviour Behavioural sciences Consumer research Safety Pricing Knowledge acquired from information processing is at the heart of effective safety practices; indeed, research suggests that as individuals become more engaged...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2002) 36 (5-6): 595–620.
Published: 01 June 2002
.... But these tribes do not withdraw into themselves, because, similarly to secondary groups, the very condition of their existence is to interact with other collective actors, to influence the public domain through the valorisation of the shared emotion of its members. Society Postmodernism Behavioural...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1995) 29 (9): 3–99.
Published: 01 September 1995
... investigations and understandings. The following account examines the interrelationship of positivism and interpretation by reference to a specific, established philosophy of behavioural science, radical (or “Skinnerian”)behaviourism[ 25 , 26 , 27 , 28 ]. This system, in which behaviour is held to be determined...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1993) 27 (8): 7–16.
Published: 01 September 1993
... choice. © MCB UP Limited 1993 Behavioural sciences Consumer behaviour Environment Models Psychology Purchasing ...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1974) 8 (3): 236–244.
Published: 01 March 1974
...Gardan R. Foxall Looks at the problems and advantages of the application of sociological and social psychological concepts to marketing science. Deals with the problem of selecting relevent concepts from the behavioural sciences, and discusses the explicative power of some of these concepts...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1971) 5 (4): 189–197.
Published: 01 April 1971
...Conrad Jameson Investigates motivation research in the field of marketing, questioning claims for its validity. Examines its explanatory powers and probes into the process of creativity. Compares its importance as a marketing guide in comparison with up‐to‐date behavioural science techniques. ©...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1969) 3 (3): 183–188.
Published: 01 March 1969
... in town groupings designed to give more meaningful data. Concludes that the intention here has been to sketch some of the applications of a major breakthrough in numerical taxonomy to certain aspects of market ecology. © MCB UP Limited 1969 Empirical studies Ecology Behavioural sciences...
